Welcome to the first edition of BD-Zine!
It's really exciting for us to be launching our monthly online publication! BD-Zine has been designed for individuals within professional services who have the daunting task of developing their client base!
How it works:Snippets of each article are under a pictorial representation, the body of the article can be reached by clicking on the picture or the title, and then you will be asked to register as a subscriber. Register once and you will be able to read all articles by clicking on the pictures, and will receive monthly notification when the next edition is ready to view! Alternatively, you can subscribe at the top right hand corner of the site and be able to navigate BD-Zine straight away.
In BD-Zine each month, we'll discuss various aspects of business development for accountants, giving useful tips to increase effectiveness, and maybe explode a few myths and exorcise some fears about the vast and challenging subjects of marketing and business development. In the medium term it will build into a complete guide to business development for your firm!
The BD-Interactive section is where you can contribute to the magazine, with questions and war stories you think would be useful to other readers, and where an item of the jargon jungle of business development and marketing is explained each month.
We hope you enjoy BD-Zine!
Cover Story
by Terry Dunbar
Tue, Jul 20, 2010
We’ve all heard the clichés ”you never get a second chance to make a first impression” or “first impressions count”, but are they really relevant in terms of business development in the twenty first century? Do we humans actually make decisions based on perception or reality?............
Full Story
Lead Stories
by Peter Daykin
Wed, Jul 21, 2010
(Or Everything You Wanted to Know About Promoting Your Professional Services Business, but Were Waaaaaaay Too Busy to Ask)...............
Full Story
Wed, Jul 21, 2010
Liddell Dunbar have launched their third quarter seminar programme, the seminars will be based in London and Leeds and promise to be stimulating and informative affairs...................
Full Story
by Terry Dunbar
Wed, Jul 21, 2010
Business development is like most things in life, input equals output, and the processes we use will impact on the outcome...........
Full Story
by Margaret Liddell
Tue, Jul 20, 2010
You got a new client! Hurrah!.....
OK, so you made a pitch to prepare the annual accounts for a prospect. He says yes, let’s go with you! You are delighted! He has high expectations, but what happens next?......................
Full Story